We would evaluate and optimise your Google PPC campaign through the use of negative keywords, focussed ad groups and dynamic landing pages.
Writing and testing ads
Setting up, testing and implementing landing pages
As demonstrated, the ads and landing pages will use dynamic URL generation (where the actual keyword is used to generate a bespoke landing page) to maximise conversions.
We will also test the Microsoft Adcenter PPC system for your keywords.
This will result in lower costs and more enquiries.