We analyse your web competitors’ business models (including linking strategies) to exploit gaps in the market and to identify niches to position your website in.
We analyse the number of incoming links and their sources. We get new relevant links from established non-spam directories, relevant blogs, and authority websites.
Please be aware that this is a long term activity and has to be worked on consistently, but is very worthwhile because Google puts a lot of emphasis on good incoming links when it ranks a website.
The result will be that you will get to know the real Google Adwords activity of your competitors and be able to act to improve your own Adwords campaign. New relevant links will increase your authority on the internet and your visibility will rise.