Web Marketing

Companies like Hitachi High Technologies and Tri-Ark come to In Press looking to increase their flow of qualified leads from their web applications.

We are an online marketing agency that understands the manufacturing, scientific and engineering sectors as well as it understands how to increase conversions to enquiries from internet activities.

Search engine marketing (SEM)
SEM is one of the best tools for increasing conversions because you can test for outcomes and track the results.

Search marketing (SEM) is a form of internet marketing that helps to promote web pages by increasing their visibility in search engine results pages. As the pages become more visible, searchers select them more often, and the result is a higher level of enquiries from the web pages visited.

Client results

HHT
This approach has resulted in Hitachi High Technologies increasing its traffic levels by more than 9 times and enquiries over 16 times during a 12 month period.

The deputy general manager has judged that 95% of the enquiries made in 2007 and 2008 were relevant to their business.

He also said that this site receives more enquiries than any other Hitachi site in the same division worldwide.

Tri- Ark
This company increased their website enquiries from 2 per month to 2 per day on average in 2004. The managing director told us that they could directly attribute their 16% increase in profits in 2005 to the search engine marketing because they tracked every new order through from the web.

Tri-Ark’s turnover has increased by 120% since 2004 and we know that web marketing is the only activity they do. In 2007 they achieved their highest turnover and profitability in 19 years of business. There are no sales reps or telemarketers.

They get a sales call from their site approximately every 15 minutes during the working day.

Increased conversions
Our view is that there are only two reasons for having a B2B website: to talk about the brand, and to generate enquiries.

To accomplish this in the highly technical sectors, we have to understand your product and your target audience well enough to bring out the features and benefits correctly. We quickly get to have a deep understanding of the technical competencies of the products.

We have specialist knowledge of the relevant online directories to be able to inform the right audience of possible applications.

Some companies believe that their markets are very small and they know everyone in it, or, the product is so technical that no one outside their sphere would be interested. We use online marketing to show that a specialist company can have many niches because what matters is what customers buy from you rather than what you think you sell.

How do we do this?