PR & Exhibitions

Large exhibitions seem to be becoming less and less popular in the world of UK industrial marketing. As part of the marketing mix, companies tend to be shunning shows altogether or choosing small, niche exhibitions in very specific market areas.

But just because the shows are smaller, doesn’t mean companies shouldn’t plan and ensure they get the maximum return on investment. As well as ensuring the stand is eye-catching and tells visitors to the show, at a glance, what the company does, pre and post show publicity is vital to publicise your attendance at the show and announce new products and services.

A Special Exhibition PR Package

In Press has helped many clients make the most of their exhibition attendance. We can offer a special exhibition package to anyone wants to increase their return on investment at any UK trade show this year.

Our new package includes:

• a preview press release written and distributed to a comprehensive list of journals and websites featuring the show

• compilation of a press pack comprising a minimum of 2 press releases highlighting new products or services taken to the exhibition

• an experienced In Press Account Executive will represent you at the show, put some press packs in the press room and take them around to relevant editors at the show

• follow-up press release sent out to all journals and websites featuring an exhibition review

Call us on 01488 674200 to discuss your exhibition requirements and we can talk about how In Press can help you get maximum value from your exhibitions.

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