NDC Infrared Systems
NDC is a leading manufacturer of Measurement and Control Systems for process industries, with the ability for real-time measurement of key parameters such as moisture, coating thickness, coatweight, caliper thickness, grammage, and basis weight to enable optimization of process efficiency and product quality. NDC’s systems are installed in extrusion, converting, calendering, nonwoven and paper processes worldwide, combining measurement sensors, scanning frames and profile display and control systems.
Why they approached us
NDC was looking for cost-effective ways to promote their products and raise brand awareness. They needed an agency that could understand and write clearly about their products and applications. In Press’s technical expertise and track record in the proces industry made us the ideal choice.
What we do for them
In Press launched a new Marcomms Package devised for companies who want to evaluate the power of different marketing techniques before embarking on more extensive campaigns. NDC was the first company to take advantage of this special offer. In Press wrote a series of feature articles, White Papers and press releases, based around 4 interesting applications of NDC’s products getting them published in a wide variety of different media.
The PR carried out by In Press adds a new dimension to NDC’s marketing strategy, getting their name, products and applications published both in journals and online.