Their strategy is to sell novel products in the UK such as advanced ground survey tools from Chicago Steel Tape (CST) for building applications, and hand-held bolt cutters from ARM for construction and emergency services. On top of competitive pricing and product sourcing, external consultancy work is carried out within sales and marketing and supply chain management.
Why they approached us
Impressed by the work In Press had carried out for Radiodetection, Mans International appointed In Press to carry out their PR from the day the company was started.
What we did for them
In Press carried out a proactive press relations campaign, promoting the products distributed by Mans International. Press releases were distributed and editorial features targeted.
Due to the careful targeting of web-based PR, Mans started to see coverage immediately after the company’s launch. Within weeks, the PR was generating valuable sales enquiries.