Lambda Advanced Technology Ltd (LAT) is a specialist UK supplier of laboratory analytical equipment together with full service support. This includes UV/Visible, fluorescence and atomic absorption spectrophotometers from Hitachi High-Technologies Corp and ICP spectrometers and mercury analysers from Leeman Labs Inc. In addition, the company can offer a comprehensive range of spares and consumables.

Why they approached us

In Press was employed by Lambda when an existing client changed jobs. An understanding of the products and services was essential.

What we do for them

In Press undertakes a product PR campaign and has advised the company on new marketing materials. A new corporate folder and product overview has been produced and e-mail newsletters are regularly distributed.

Business benefits

Lambda has seen its profile raised in its target markets and sales enquiries gained from PR and internet activity.

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