Hi-Tech

Manufacturer of specialist equipment for the measurement of the kinetics of fast chemical reactions in the solution phase. Client for 10 years.

Why they approached us

In Press approached Hi-Tech to write a application article for an existing client. Hi-Tech was so impressed with our technical knowledge they asked In Press to handle their marketing communications.

What we did for them

In Press became their marketing communications department. We undertook PR, design and trade advertising.

Business benefits

Hi-Tech continued to develop high-level research equipment, while trusting In Press to promote the products and their applications clearly and concisely to the readers of the trade press. A simple message was conveyed to prospective customers about complex instruments.