Hitachi High Technologies (HHT) manufactures UV/Visible, UV/Visible/NIR, fluorescence and atomic absorption spectrophotometers, together with a high performance amino acid analyser. They have been In Press clients for 14 years.
Why they approached us
HHT asked In Press to do their marketing communications following our successful campaigns for the electron microscopy division.
What we do for them
In Press carries out a pro-active press relations campaign in the trade and technical journals to promote their routine analysis, quality control, teaching and research instruments.
HHT is able to concentrate on selling its range of instruments, while In Press is trusted to produce and distribute relevant and accurate marketing information.