Elkay is one of the UK’s suppliers of precision laboratory consumables for routine and research laboratories in hospitals, industry and educational establishments.
Why they approached us
Elkay wanted an agency that knew the laboratory market and had good editorial contacts.
What we did for them
In Press carried out a proactive PR campaign to launch new products and generate sales enquiries
Elkay constantly had its products mentioned in the trade and technical media resulting in enquiries, leaving the sales engineers to concentrate on key accounts.