Analytik Jena UK
Analytik Jena UK is the UK outlet for a world leader in the manufacture of high quality analytical instrumentation including atomic spectroscopy, molecular spectroscopy and combustion analysis for scientific and environmental applications. Originally part of the Carl Zeiss group, Analytik Jena supplies Carl Zeiss optics with a ten year warranty in all of its UV/Vis/NIR and Atomic Absorption spectrophotometers.
Why they approached us
In Press had been working with the Managing Director of Analytik Jena on other successful marketing projects and he asked In Press to extend their approach to help in the launch and ongoing promotion of Analytik UK. He knew In Press had extensive knowledge of the laboratory marketplace and would be successful in getting both print and online coverage.
What we do for them
All Analytik Jena’s media activity is carried out by In Press.
Knowing all their marketing promotions are being expertly handled, personnel at Analytik Jena can concentrate on strategic plans and sales.