A&D Instruments is a manufacturer of high quality, high performance, high technology weighing, measurement and medical equipment, serving markets with global engineering and manufacturing and multi-national distribution and support.
Why they approached us
A&D wanted to bring new ideas to its PR campaign that had been handled in-house. In Press provided the creativity along with the technical knowledge.
What we did for them
In Press carried out a proactive PR campaign to raise the company’s profile in existing and new markets.
Following success in its core medical market, A&D saw its profile being raised in other target industries such as food and cosmetics. Using an outside marketing communications agency allowed internal staff to concentrate on strategic issues.