From the category archives:

Product Launch

Optimising the New Product Introduction Process

by chrisinp on February 24, 2010

This is a scanning electron microscope that fits on a laboratory bench. It is made by Hitachi High Technologies (HHT) and is comparable in price to a top-end optical microscope. HHT used PR and web marketing to bring this instrument to the attention of the optical microscopy market.They established their technical credibility in a new [...]

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