We all lose clients for various reasons. I challenge anyone to let me know of a company that in over 14 years of business hasn’t lost at least one client.

After working with Radiodetection for 13 years, they made a decision to stop outsourcing their PR activity and concentrate on other in-house marketing activities. Fair enough, we shook hands and wished each other the best.

However, over the past year they have started to realise the value of a targeted campaign and used In Press on an ad hoc basis to help with their press relations activity.

We came to the rescue at short notice when they had negotiated an 800 word article in Drain Trader with a 24 hour deadline. Having worked with them for so long, I knew the products and could call the two customers we were using as case histories and talk precisely and knowledgeably. The deadline was met with the article being approved by all relevant parties and submitted to the editor on time and with photography.

You can use us like this too for project work or a planned and structured PR campaign.

Magnet Sales and Service Ltd

Magnet Sales and Service Ltd chose In Press to design and implement a new website that would result in more visitors to their site and ultimately more customers.

The new site is now up and running at www.magnetsales.co.uk and Magnet Sales has received their first order for 1,000,000 magnets.

Make the most of your website to attract visitors and turn them into new customers.

Hitachi High Technologies attended the EMAG Show at Leeds University in August. The key to Hitachi’s success was preparation.

From a PR point of view, we planned well in advance to ensure that we targeted all the exhibition previews including the organisers’ newsletters and websites, made sure we had press packs in the press room that contained relevant and newsworthy information AND attended the shows with Hitachi to meet editors introductions and arrange product demonstrations.

In Press also designed and arranged the production of table flags and napkins with the Hitachi logo for the Drinks Reception the company was sponsoring, as well as organising giveaways for the stand. Coasters and WOW mugs were produced following corporate image guidelines and provided very popular with the visitors.

Exhibitions may not be the most popular form of marketing these days, but if you do exhibit, make sure you do it properly.

In Press Can Help with New Service

The result for you will be a focussed, themed weblog that is well-written and ideally set up for indexing by the search engines. It’ll lead to a high profile within your niche as you effectively communicate with your clients and prospects in a an informative manner.

You’ll establish a rapport with your readers without the hard sell of advertising.

It’s a new concept in the industrial marketing world and we can make it work. Call now and we’ll let you know what blogging can do for you.

Recently, we have put two clients in touch one of whom successfully sells into a market place our other client is looking for an introduction into. Conversely, there is an opportunity for sales. How fantastic is that ? All through the In Press connection.

And its not only confined to technical and industrial companies and contacts. Through local networking in Berkshire, Wiltshire and Oxfordshire, we have a trusted network of other contacts that may be able to help both you and your business.

In Press kept in close contact with the head of Meech International in China and translated releases have been distributed and published in Chinese journals.

A database of Chinese magazines was constantly kept updated at In Press’s head office and releases distributed on a regular basis.

In Press has been working with Jekyll Electronic Technology for past 7 years and since its acquisition by Lamerholm in 2004, management at Lamerholm has been impressed with the level of coverage gained for Jekyll products.

In Press used a planned and structured press relations campaign to promote Lamerholm’s ShockLog and ShockWatch products.

The results were substantial press coverage that gave increased sakes leads in their target marketplace.

At In Press, we actively encourage our clients to make the most of large contract wins and case histories, where we talk about how we have helped particular companies solve their problems. Editors are very receptive to case histories, particularly where we can name the customers and include quotations. It also helps promote technical expertise and puts in the mind of prospects “Well, if they can do that for them, I wonder what they can do for me.”

One thing we always do though is to make sure we get approvals from every company that is mentioned in the article. The articles are usually by-lined by both our clients and their customers.

Reading this article, however, has set some bells ringing. Okay, so we wouldn’t dream of illustrating an article with an Olympic mascot or the ‘rings’ but I would have considered promoting the fact some of our clients will be providing services to the event. Looks like it will only be the official sponsors that will get publicity from this event.

It’s been a busy time at In Press since the beginning of the year. Chris Bose, Head of Internet Services has been invited to speak at many prestigious conferences both in the UK and abroad.

He is fast becoming a recognised authority in the field of search engine marketing. As well as talking at business seminars organised by the University of Bath and the NRG Business Networking organisation, he spent 2 days in Madrid with the “brains” behind many the world’s leading automotive companies.

The two-day seminar was organised to discuss practical examples of online market trends and analyses, search engine marketing, and digital marketing initiatives in the automotive industry.

Promoting products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply. You can also tailor your message to specific types of customer.

The e-mail newsletter features links through to specific pages on your web site and offers an unsubscribe facility.

The trackable system provides the following information:

Bounced addresses (mail that the e-mail program was unable to deliver)

People who opened the e-newsletter. (People who have opened it more than once may be exhibiting a higher level of interest in your products or services)

Click-throughs (People who have clicked through on the individual links. They may be considered as sales leads and are definitely worth following up)

Unsubscribes (People who have clicked on the unsubscribe button on the newsletter).

With the proliferation of spam e-mails, e-newsletters must be permission based. In Press helps to ensure you meet the requirements of CAN-SPAM in the USA and follow the recommendations of the EU directives in Europe.

Typical e-mail campaigns run for other clients have resulted in typical open rates of 40% and clickthroughs of 14%.