Technical Public Relations (PR) for Test and Measurement equipment, Engineering, Scientific Instrumentation, and Manufacturing Businesses
In 2005 UK Industrial Vision Association (UKIVA) has had authoritative technical articles published in 8 different journals. Early in the year, In Press approached journals with the offer to write an exclusive article on any aspect of machine vision relevant to their particular marketplace. Seven journals took us up on the offer including New Electronics, [...]
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On Tuesday 29th November Chris Bose gave a talk at the University of Bath in conjunction with Wired West and Entrepreneurs South West. Chris gave a lively and entertaining keynote talk entitled ‘Can Technical Companies Present Themselves Effectively?’. Comments from the Technical Director of Neogic, Ben Johnson, were: “I found your presentation style authoritative, confident [...]
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Now the clocks have gone back and it seems we go to work in the dark and come home in the dark, it’s time to look beyond Christmas and into next year. Already, journals are publishing their Media Packs for next year and In Press is working with its existing clients to search out opportunities. [...]
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We all lose clients for various reasons. I challenge anyone to let me know of a company that in over 14 years of business hasn’t lost at least one client. After working with Radiodetection for 13 years, they made a decision to stop outsourcing their PR activity and concentrate on other in-house marketing activities. Fair [...]
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Magnet Sales and Service Ltd Magnet Sales and Service Ltd chose In Press to design and implement a new website that would result in more visitors to their site and ultimately more customers. The new site is now up and running at www.magnetsales.co.uk and Magnet Sales has received their first order for 1,000,000 magnets. Make [...]
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Hitachi High Technologies attended the EMAG Show at Leeds University in August. The key to Hitachi’s success was preparation. From a PR point of view, we planned well in advance to ensure that we targeted all the exhibition previews including the organisers’ newsletters and websites, made sure we had press packs in the press room [...]
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In Press Can Help with New Service The result for you will be a focussed, themed weblog that is well-written and ideally set up for indexing by the search engines. It’ll lead to a high profile within your niche as you effectively communicate with your clients and prospects in a an informative manner. You’ll establish [...]
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Recently, we have put two clients in touch one of whom successfully sells into a market place our other client is looking for an introduction into. Conversely, there is an opportunity for sales. How fantastic is that ? All through the In Press connection. And its not only confined to technical and industrial companies and [...]
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In Press kept in close contact with the head of Meech International in China and translated releases have been distributed and published in Chinese journals. A database of Chinese magazines was constantly kept updated at In Press’s head office and releases distributed on a regular basis.
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In Press has been working with Jekyll Electronic Technology for past 7 years and since its acquisition by Lamerholm in 2004, management at Lamerholm has been impressed with the level of coverage gained for Jekyll products. In Press used a planned and structured press relations campaign to promote Lamerholm’s ShockLog and ShockWatch products. The results [...]
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