Case Studies

PML-Flightlink Overview: New Corporate Image. PML Flightlink needed to update its image in order to maintain its position in existing markets. Solution: The company logo was re-designed to introduce a dynamic modern impact, while still retaining the feature of the flat armature for which the company was famous. New company literature, brochures and product leaflets [...]

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Falcon-Vision Overview: Promoting Hungarian technology Problem: Falcon Vision, a Hungarian industrial vision company, needed to raise its profile and gain sales enquiries in Germany and the UK. Solution: To publish press releases and technical articles in the engineering, automotive and general industrial journals, as well as in key German-language and indigenous UK publications. Client Benefit: [...]

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Problem: Meech-Static-Eliminators, manufacturers of static control products, needed to promote an understanding of the ways in which their products work, and of how customers have used their products to solve particular problems. Solution: To place feature-length articles covering a range of topics from particular customer applications to general overviews and topical environmental concerns. Client Benefit: [...]

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Overview: Hitachi was launching a new range of electron microscopes, and needed to dispel rumours put about by the competition that their products were becoming prohibitively expensive and that they were cutting down the overall number of microscopes they could provide. Problem: An intense 3-month campaign built around an “Exploding the Myths…” strap line, using [...]

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Problem: Meech International, a leading manufacturer of products controlling static throughout industry, opened its first office in China, and needed to develop and execute a marketing strategy in this region. Solution: Close liaison with the China/British Trade Council to provide a platform for negotiations with the leading trade and technical publisher in China, enabling the [...]

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Overview: Tri-Ark needed to raise corporate and product awareness in order to retain repeat business and to generate new business. Solution: A 3-step strategy of re-designing the corporate identity as expressed on all company communications from letterheads to packing-box sealing tape re-designing and developing the company’s website carrying out a targeted technical PR campaign Client [...]

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Problem: Precision-Optical Engineering (P-OE) designs, develops and manufactures optical components and electro-optical subsystems for military and commercial markets, as well as manufacturing interferometers for optical surface qc applications. The company also has one of the largest diamond turning facilities in the UK for the manufacture of optical components and mould tools. As individual sales projects [...]

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HHTC-EC Overview: HHTC-EC (Hitachi High-Technologies Electronics Components Division) needed to improve their profile in the Broadcast and Electronics industries with minimum expenditure. Solution: An intensive web PR campaign, using websites and newsletters. Using its comprehensive media database, In Press identified a total of 70 journals, online and print, interested in HHTC-EC’s products. Client Benefit: In [...]

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