PR raises your technical credibility


Overview: HHTC-EC (Hitachi High-Technologies Electronics Components Division) needed to improve their profile in the Broadcast and Electronics industries with minimum expenditure.

Solution: An intensive web PR campaign, using websites and newsletters. Using its comprehensive media database, In Press identified a total of 70 journals, online and print, interested in HHTC-EC’s products.

Client Benefit: In the first 3 months of the campaign, HHTC-EC achieved a return of twice their project PR fee to date in Equivalent Advertising Spend.

“This campaign is the best marketing investment we’ve made,” Lorna Garrett, Sales Manager.

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