PR maximizes your product opportunities
Overview: ProMinent Fluid Controls (UK) Ltd needed exposure in a number of different markets in order to promote its specialised chemical dosing and water treatment equipment.
Solution: A highly-targeted PR campaign, using press releases adapted to suit specific market sectors and placed with relevant publications to achieve maximum editorial coverage.
Client Benefit: A good balance of coverage was obtained for the key water, food, processing and engineering industries, with more than half the coverage featuring new products. Penetration was also achieved in four new markets.