PR helps customers feel confident about your products
Overview:Tri-Ark needed to raise corporate and product awareness in order to retain repeat business and to generate new business.
Solution: A 3-step strategy of
- re-designing the corporate identity as expressed on all company communications from letterheads to packing-box sealing tape
- re-designing and developing the company’s website
- carrying out a targeted technical PR campaign
Client Benefit: Traffic to the website greatly increased. Rise in sales leads generated. Rate of quotations issued raised by a factor of 4. At least 10 new clients won as a direct result of marketing initiative.