Don’t mention the Olympics

June 27, 2011

At In Press, we actively encourage our clients to make the most of large contract wins and case histories, where we talk about how we have helped particular companies solve their problems. Editors are very receptive to case histories, particularly where we can name the customers and include quotations. It also helps promote technical expertise [...]

Read the full article →

The In Press Team Talk Around the World

June 11, 2011

It’s been a busy time at In Press since the beginning of the year. Chris Bose, Head of Internet Services has been invited to speak at many prestigious conferences both in the UK and abroad. He is fast becoming a recognised authority in the field of search engine marketing. As well as talking at business [...]

Read the full article →

E-Newsletters Take Off

May 26, 2011

Promoting products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply. You can also tailor your message to specific types of customer. The e-mail newsletter features links through to specific pages on your web site and offers an unsubscribe facility. The trackable [...]

Read the full article →

Lloyd Instruments Continue into 18th Year

May 10, 2011

It is with great pleasure that In Press can announce one of its longest standing clients Lloyd Instruments will be continuing to use  In Press for its press relations activity throughout this year. In Press has successfully carried out a variety of PR activities for Lloyd over many years, introducing new techniques for coverage including [...]

Read the full article →

Optimising the New Product Introduction Process

April 24, 2011

This is a scanning electron microscope that fits on a laboratory bench. It is made by Hitachi High Technologies (HHT) and is comparable in price to a top-end optical microscope. HHT used PR and web marketing to bring this instrument to the attention of the optical microscopy market.They established their technical credibility in a new [...]

Read the full article →

PR increases your product exposure

April 8, 2011

Problem: Meech-Static-Eliminators, manufacturers of static control products, needed to promote an understanding of the ways in which their products work, and of how customers have used their products to solve particular problems. Solution: To place feature-length articles covering a range of topics from particular customer applications to general overviews and topical environmental concerns. Client Benefit: [...]

Read the full article →

Applied Scintillation Technologies Ltd Sign Up with In Press

March 23, 2011

In Press is pleased to announce that Applied Scintillation Technologies Ltd has signed a years’ contract with In Press’s PR service. The company, based in Harlow, supplies innovative imaging and detection products using the latest phosphor and scintillation technologies to a worldwide customer database. In Press will be using its technical know-how and contacts with [...]

Read the full article →

PR annoys your competition

March 7, 2011

Overview: Hitachi was launching a new range of electron microscopes, and needed to dispel rumours put about by the competition that their products were becoming prohibitively expensive and that they were cutting down the overall number of microscopes they could provide. Problem: An intense 3-month campaign built around an “Exploding the Myths…” strap line, using [...]

Read the full article →

Selling technology in China

February 19, 2011

Problem: Meech International, a leading manufacturer of products controlling static throughout industry, opened its first office in China, and needed to develop and execute a marketing strategy in this region. Solution: Close liaison with the China/British Trade Council to provide a platform for negotiations with the leading trade and technical publisher in China, enabling the [...]

Read the full article →

Next Entries →