PR raises your technical credibility

by chrisinp on January 21, 2012

HHTC-EC

Overview: HHTC-EC (Hitachi High-Technologies Electronics Components Division) needed to improve their profile in the Broadcast and Electronics industries with minimum expenditure.

Solution: An intensive web PR campaign, using websites and newsletters. Using its comprehensive media database, In Press identified a total of 70 journals, online and print, interested in HHTC-EC’s products.

Client Benefit: In the first 3 months of the campaign, HHTC-EC achieved a return of twice their project PR fee to date in Equivalent Advertising Spend.

“This campaign is the best marketing investment we’ve made,” Lorna Garrett, Sales Manager.

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Attracting Clients to a “Magnet” Website

by chrisinp on January 5, 2012

Magnet Sales and Service Ltd

Magnet Sales and Service Ltd chose In Press to design and implement a new website that would result in more visitors to their site and ultimately more customers.

The new site is now up and running at www.magnetsales.co.uk and Magnet Sales has received their first order for 1,000,000 magnets.

Make the most of your website to attract visitors and turn them into new customers.

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Making The Most of Exhibitions

December 20, 2011

Hitachi High Technologies attended the EMAG Show at Leeds University in August. The key to Hitachi’s success was preparation. From a PR point of view, we planned well in advance to ensure that we targeted all the exhibition previews including the organisers’ newsletters and websites, made sure we had press packs in the press room [...]

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PR maximizes your product opportunities

December 4, 2011

ProMinent Overview: ProMinent Fluid Controls (UK) Ltd needed exposure in a number of different markets in order to promote its specialised chemical dosing and water treatment equipment. Solution: A highly-targeted PR campaign, using press releases adapted to suit specific market sectors and placed with relevant publications to achieve maximum editorial coverage. Client Benefit: A good [...]

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New corporate image

November 18, 2011

Dear Eileen, I’m writing to express my appreciation of In Press’s work on my new corporate image. As you know, I wanted a professional package that enabled me to differentiate between my existing streams of business whilst showing that there was a clear relationship between them and creating the opportunity to use further variants for [...]

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PR makes your customers feel better

November 2, 2011

PML-Flightlink Overview: New Corporate Image. PML Flightlink needed to update its image in order to maintain its position in existing markets. Solution: The company logo was re-designed to introduce a dynamic modern impact, while still retaining the feature of the flat armature for which the company was famous. New company literature, brochures and product leaflets [...]

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PR gets you more leads

October 17, 2011

Falcon-Vision Overview: Promoting Hungarian technology Problem: Falcon Vision, a Hungarian industrial vision company, needed to raise its profile and gain sales enquiries in Germany and the UK. Solution: To publish press releases and technical articles in the engineering, automotive and general industrial journals, as well as in key German-language and indigenous UK publications. Client Benefit: [...]

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An opportunity to dominate your niche

October 1, 2011

In December 2003 and January 2004, Google implemented changes to its ranking algorithm that, in a lot of cases, resulted in over 50% of the top 100 listings under a search term disappearing.

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Want To Blog but Don’t Know How?

September 15, 2011

In Press Can Help with New Service The result for you will be a focussed, themed weblog that is well-written and ideally set up for indexing by the search engines. It’ll lead to a high profile within your niche as you effectively communicate with your clients and prospects in a an informative manner. You’ll establish [...]

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Can Our Network Help You?

August 30, 2011

Recently, we have put two clients in touch one of whom successfully sells into a market place our other client is looking for an introduction into. Conversely, there is an opportunity for sales. How fantastic is that ? All through the In Press connection. And its not only confined to technical and industrial companies and [...]

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