E-Newsletters Take Off

by chrisinp on December 9, 2013

Promoting products or services by email can be a powerful and flexible form of direct marketing. You can communicate your messages quickly and cheaply. You can also tailor your message to specific types of customer.

The e-mail newsletter features links through to specific pages on your web site and offers an unsubscribe facility.

The trackable system provides the following information:

Bounced addresses (mail that the e-mail program was unable to deliver)

People who opened the e-newsletter. (People who have opened it more than once may be exhibiting a higher level of interest in your products or services)

Click-throughs (People who have clicked through on the individual links. They may be considered as sales leads and are definitely worth following up)

Unsubscribes (People who have clicked on the unsubscribe button on the newsletter).

With the proliferation of spam e-mails, e-newsletters must be permission based. In Press helps to ensure you meet the requirements of CAN-SPAM in the USA and follow the recommendations of the EU directives in Europe.

Typical e-mail campaigns run for other clients have resulted in typical open rates of 40% and clickthroughs of 14%.

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Lloyd Instruments Continue into 18th Year

by chrisinp on November 23, 2013

It is with great pleasure that In Press can announce one of its longest standing clients Lloyd Instruments will be continuing to use  In Press for its press relations activity throughout this year.

In Press has successfully carried out a variety of PR activities for Lloyd over many years, introducing new techniques for coverage including the use of e-newsletters and online PR.

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Optimising the New Product Introduction Process

November 7, 2013

This is a scanning electron microscope that fits on a laboratory bench. It is made by Hitachi High Technologies (HHT) and is comparable in price to a top-end optical microscope. HHT used PR and web marketing to bring this instrument to the attention of the optical microscopy market.They established their technical credibility in a new […]

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PR increases your product exposure

October 22, 2013

Problem: Meech-Static-Eliminators, manufacturers of static control products, needed to promote an understanding of the ways in which their products work, and of how customers have used their products to solve particular problems. Solution: To place feature-length articles covering a range of topics from particular customer applications to general overviews and topical environmental concerns. Client Benefit: […]

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Applied Scintillation Technologies Ltd Sign Up with In Press

October 6, 2013

In Press is pleased to announce that Applied Scintillation Technologies Ltd has signed a years’ contract with In Press’s PR service. The company, based in Harlow, supplies innovative imaging and detection products using the latest phosphor and scintillation technologies to a worldwide customer database. In Press will be using its technical know-how and contacts with […]

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PR annoys your competition

September 20, 2013

Overview: Hitachi was launching a new range of electron microscopes, and needed to dispel rumours put about by the competition that their products were becoming prohibitively expensive and that they were cutting down the overall number of microscopes they could provide. Problem: An intense 3-month campaign built around an “Exploding the Myths…” strap line, using […]

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Selling technology in China

September 4, 2013

Problem: Meech International, a leading manufacturer of products controlling static throughout industry, opened its first office in China, and needed to develop and execute a marketing strategy in this region. Solution: Close liaison with the China/British Trade Council to provide a platform for negotiations with the leading trade and technical publisher in China, enabling the […]

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PR helps customers feel confident about your products

August 19, 2013

Overview: Tri-Ark needed to raise corporate and product awareness in order to retain repeat business and to generate new business. Solution: A 3-step strategy of re-designing the corporate identity as expressed on all company communications from letterheads to packing-box sealing tape re-designing and developing the company’s website carrying out a targeted technical PR campaign Client […]

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UKIVA Exerts Its Authority

August 3, 2013

In 2005 UK Industrial Vision Association (UKIVA) has had authoritative technical articles published in 8 different journals. Early in the year, In Press approached journals with the offer to write an exclusive article on any aspect of machine vision relevant to their particular marketplace. Seven journals took us up on the offer including New Electronics, […]

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Niche e-newsletters maintain interest levels

July 18, 2013

Problem: Precision-Optical Engineering (P-OE) designs, develops and manufactures optical components and electro-optical subsystems for military and commercial markets, as well as manufacturing interferometers for optical surface qc applications. The company also has one of the largest diamond turning facilities in the UK for the manufacture of optical components and mould tools. As individual sales projects […]

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