PR helps customers feel confident about your products

by chrisinp on May 12, 2012

Overview: Tri-Ark needed to raise corporate and product awareness in order to retain repeat business and to generate new business.

Solution: A 3-step strategy of

  1. re-designing the corporate identity as expressed on all company communications from letterheads to packing-box sealing tape
  2. re-designing and developing the company’s website
  3. carrying out a targeted technical PR campaign

Client Benefit: Traffic to the website greatly increased. Rise in sales leads generated. Rate of quotations issued raised by a factor of 4. At least 10 new clients won as a direct result of marketing initiative.

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UKIVA Exerts Its Authority

by chrisinp on April 26, 2012

In 2005 UK Industrial Vision Association (UKIVA) has had authoritative technical articles published in 8 different journals. Early in the year, In Press approached journals with the offer to write an exclusive article on any aspect of machine vision relevant to their particular marketplace.

Seven journals took us up on the offer including New Electronics, Machinery, IP&E and Packaging Magazine. We also write a regular ‘Help’ column in Imaging and Machine Vision Europe.

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Niche e-newsletters maintain interest levels

April 10, 2012

Problem: Precision-Optical Engineering (P-OE) designs, develops and manufactures optical components and electro-optical subsystems for military and commercial markets, as well as manufacturing interferometers for optical surface qc applications. The company also has one of the largest diamond turning facilities in the UK for the manufacture of optical components and mould tools. As individual sales projects [...]

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In Press Addresses University of Bath

March 25, 2012

On Tuesday 29th November Chris Bose gave a talk at the University of Bath in conjunction with Wired West and Entrepreneurs South West. Chris gave a lively and entertaining keynote talk entitled ‘Can Technical Companies Present Themselves Effectively?’. Comments from the Technical Director of Neogic, Ben Johnson, were: “I found your presentation style authoritative, confident [...]

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We are using MySQL, help save it

March 9, 2012

We are using MySQL, help save it!

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Planning your marketing for next year

February 22, 2012

Now the clocks have gone back and it seems we go to work in the dark and come home in the dark, it’s time to look beyond Christmas and into next year. Already, journals are publishing their Media Packs for next year and In Press is working with its existing clients to search out opportunities. [...]

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Radiodetection Comes Back for More

February 6, 2012

We all lose clients for various reasons. I challenge anyone to let me know of a company that in over 14 years of business hasn’t lost at least one client. After working with Radiodetection for 13 years, they made a decision to stop outsourcing their PR activity and concentrate on other in-house marketing activities. Fair [...]

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PR raises your technical credibility

January 21, 2012

HHTC-EC Overview: HHTC-EC (Hitachi High-Technologies Electronics Components Division) needed to improve their profile in the Broadcast and Electronics industries with minimum expenditure. Solution: An intensive web PR campaign, using websites and newsletters. Using its comprehensive media database, In Press identified a total of 70 journals, online and print, interested in HHTC-EC’s products. Client Benefit: In [...]

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Attracting Clients to a “Magnet” Website

January 5, 2012

Magnet Sales and Service Ltd Magnet Sales and Service Ltd chose In Press to design and implement a new website that would result in more visitors to their site and ultimately more customers. The new site is now up and running at www.magnetsales.co.uk and Magnet Sales has received their first order for 1,000,000 magnets. Make [...]

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Making The Most of Exhibitions

December 20, 2011

Hitachi High Technologies attended the EMAG Show at Leeds University in August. The key to Hitachi’s success was preparation. From a PR point of view, we planned well in advance to ensure that we targeted all the exhibition previews including the organisers’ newsletters and websites, made sure we had press packs in the press room [...]

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