We are using MySQL, help save it

by chrisinp on June 16, 2013

We are using MySQL, help save it!

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Planning your marketing for next year

by chrisinp on May 31, 2013

Now the clocks have gone back and it seems we go to work in the dark and come home in the dark, it’s time to look beyond Christmas and into next year.

Already, journals are publishing their Media Packs for next year and In Press is working with its existing clients to search out opportunities. First we review our activity this year, we then look at our marketing objectives for the next year and put together a planned and structured marketing communications plan for the new year.

This plan is regularly reviewed throughout the year and amended as necessary.

If you would like a free marketing audit, then call Eileen at In Press on 01488 674200.

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Radiodetection Comes Back for More

May 15, 2013

We all lose clients for various reasons. I challenge anyone to let me know of a company that in over 14 years of business hasn’t lost at least one client. After working with Radiodetection for 13 years, they made a decision to stop outsourcing their PR activity and concentrate on other in-house marketing activities. Fair [...]

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PR raises your technical credibility

April 29, 2013

HHTC-EC Overview: HHTC-EC (Hitachi High-Technologies Electronics Components Division) needed to improve their profile in the Broadcast and Electronics industries with minimum expenditure. Solution: An intensive web PR campaign, using websites and newsletters. Using its comprehensive media database, In Press identified a total of 70 journals, online and print, interested in HHTC-EC’s products. Client Benefit: In [...]

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Attracting Clients to a “Magnet” Website

April 13, 2013

Magnet Sales and Service Ltd Magnet Sales and Service Ltd chose In Press to design and implement a new website that would result in more visitors to their site and ultimately more customers. The new site is now up and running at www.magnetsales.co.uk and Magnet Sales has received their first order for 1,000,000 magnets. Make [...]

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Making The Most of Exhibitions

March 28, 2013

Hitachi High Technologies attended the EMAG Show at Leeds University in August. The key to Hitachi’s success was preparation. From a PR point of view, we planned well in advance to ensure that we targeted all the exhibition previews including the organisers’ newsletters and websites, made sure we had press packs in the press room [...]

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PR maximizes your product opportunities

March 12, 2013

ProMinent Overview: ProMinent Fluid Controls (UK) Ltd needed exposure in a number of different markets in order to promote its specialised chemical dosing and water treatment equipment. Solution: A highly-targeted PR campaign, using press releases adapted to suit specific market sectors and placed with relevant publications to achieve maximum editorial coverage. Client Benefit: A good [...]

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New corporate image

February 24, 2013

Dear Eileen, I’m writing to express my appreciation of In Press’s work on my new corporate image. As you know, I wanted a professional package that enabled me to differentiate between my existing streams of business whilst showing that there was a clear relationship between them and creating the opportunity to use further variants for [...]

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PR makes your customers feel better

February 8, 2013

PML-Flightlink Overview: New Corporate Image. PML Flightlink needed to update its image in order to maintain its position in existing markets. Solution: The company logo was re-designed to introduce a dynamic modern impact, while still retaining the feature of the flat armature for which the company was famous. New company literature, brochures and product leaflets [...]

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PR gets you more leads

January 23, 2013

Falcon-Vision Overview: Promoting Hungarian technology Problem: Falcon Vision, a Hungarian industrial vision company, needed to raise its profile and gain sales enquiries in Germany and the UK. Solution: To publish press releases and technical articles in the engineering, automotive and general industrial journals, as well as in key German-language and indigenous UK publications. Client Benefit: [...]

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