PR maximizes your product opportunities

by chrisinp on August 27, 2010

ProMinent

Overview: ProMinent Fluid Controls (UK) Ltd needed exposure in a number of different markets in order to promote its specialised chemical dosing and water treatment equipment.

Solution: A highly-targeted PR campaign, using press releases adapted to suit specific market sectors and placed with relevant publications to achieve maximum editorial coverage.

Client Benefit: A good balance of coverage was obtained for the key water, food, processing and engineering industries, with more than half the coverage featuring new products. Penetration was also achieved in four new markets.

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New corporate image

by chrisinp on August 11, 2010

Dear Eileen,

I’m writing to express my appreciation of In Press’s work on my new corporate image.

As you know, I wanted a professional package that enabled me to differentiate between my existing streams of business whilst showing that there was a clear relationship between them and creating the opportunity to use further variants for other business ventures that I have in mind.

This is exactly what you delivered, and at a realistic price; I shall be proud to use them and confident that they show off my businesses in their best light.

I will continue to recommend In Press to anyone I meet who wants or needs their corporate image to be upgraded.

Yours sincerely

Noel Austin

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PR makes your customers feel better

July 26, 2010

PML-Flightlink Overview: New Corporate Image. PML Flightlink needed to update its image in order to maintain its position in existing markets. Solution: The company logo was re-designed to introduce a dynamic modern impact, while still retaining the feature of the flat armature for which the company was famous. New company literature, brochures and product leaflets [...]

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PR gets you more leads

July 10, 2010

Falcon-Vision Overview: Promoting Hungarian technology Problem: Falcon Vision, a Hungarian industrial vision company, needed to raise its profile and gain sales enquiries in Germany and the UK. Solution: To publish press releases and technical articles in the engineering, automotive and general industrial journals, as well as in key German-language and indigenous UK publications. Client Benefit: [...]

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An opportunity to dominate your niche

June 24, 2010

In December 2003 and January 2004, Google implemented changes to its ranking algorithm that, in a lot of cases, resulted in over 50% of the top 100 listings under a search term disappearing.

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Want To Blog but Don’t Know How?

June 8, 2010

In Press Can Help with New Service The result for you will be a focussed, themed weblog that is well-written and ideally set up for indexing by the search engines. It’ll lead to a high profile within your niche as you effectively communicate with your clients and prospects in a an informative manner. You’ll establish [...]

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Can Our Network Help You?

May 23, 2010

Recently, we have put two clients in touch one of whom successfully sells into a market place our other client is looking for an introduction into. Conversely, there is an opportunity for sales. How fantastic is that ? All through the In Press connection. And its not only confined to technical and industrial companies and [...]

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PR in China – In Press Helps Static Control Equipment Manufacturer

May 7, 2010

In Press kept in close contact with the head of Meech International in China and translated releases have been distributed and published in Chinese journals. A database of Chinese magazines was constantly kept updated at In Press’s head office and releases distributed on a regular basis.

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Electronic components

April 21, 2010

Lumberg Manufacturer of top quality connectors and cables for electrical and electronic markets throughout Europe. Why they approached us Having seen PR successfully carried out by its parent company on Germany, Lumberg wanted to repeat this success in the UK. What we did for them In Press carried out a proactive press relations campaign, mainly [...]

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Lamerholm Electronics – PR Client

April 5, 2010

In Press has been working with Jekyll Electronic Technology for past 7 years and since its acquisition by Lamerholm in 2004, management at Lamerholm has been impressed with the level of coverage gained for Jekyll products. In Press used a planned and structured press relations campaign to promote Lamerholm’s ShockLog and ShockWatch products. The results [...]

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