Lloyd Instruments Continue into 17th Year

by chrisinp on March 4, 2010

It is with great pleasure that In Press can announce one of its longest standing clients Lloyd Instruments will be continuing to use  In Press for its press relations activity throughout 2009.

In Press has successfully carried out a variety of PR activities for Lloyd over many years, introducing new techniques for coverage including the use of e-newsletters and online PR.

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Optimising the New Product Introduction Process

by chrisinp on February 24, 2010

This is a scanning electron microscope that fits on a laboratory bench. It is made by Hitachi High Technologies (HHT) and is comparable in price to a top-end optical microscope.

HHT used PR and web marketing to bring this instrument to the attention of the optical microscopy market.They established their technical credibility in a new market using PR to target the right journals and to build awareness of the Hitachi brand.

They used web marketing to target the problems that optical microscope users at the leading edge of the technology were experiencing and offered them a solution they were not aware of previously. Sales are increasing to the established SEM user base and high-end optical microscope users.

Contact Eileen for a list of journals you should have your content in, or forthcoming features that match your keywords, or send her a press release that is not getting published, and she will tell you how to make it more acceptable to editors.

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PR increases your product exposure

February 16, 2010

Problem: Meech-Static-Eliminators, manufacturers of static control products, needed to promote an understanding of the ways in which their products work, and of how customers have used their products to solve particular problems.
Solution: To place feature-length articles covering a range of topics from particular customer applications to general overviews and topical environmental concerns.
Client Benefit: 9 articles, [...]

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Applied Scintillation Technologies Ltd Sign Up with In Press

February 8, 2010

In Press is pleased to announce that Applied Scintillation Technologies Ltd has signed a years’ contract with In Press’s PR service.
The company, based in Harlow, supplies innovative imaging and detection products using the latest phosphor and scintillation technologies to a worldwide customer database.
In Press will be using its technical know-how and contacts with the editors [...]

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PR annoys your competition

January 31, 2010

Overview: Hitachi was launching a new range of electron microscopes, and needed to dispel rumours put about by the competition that their products were becoming prohibitively expensive and that they were cutting down the overall number of microscopes they could provide.
Problem: An intense 3-month campaign built around an “Exploding the Myths…” strap line, using an [...]

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Selling technology in China

January 23, 2010

Problem: Meech International, a leading manufacturer of products controlling static throughout industry, opened its first office in China, and needed to develop and execute a marketing strategy in this region.
Solution: Close liaison with the China/British Trade Council to provide a platform for negotiations with the leading trade and technical publisher in China, enabling the launch [...]

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PR helps customers feel confident about your products

January 15, 2010

Overview: Tri-Ark needed to raise corporate and product awareness in order to retain repeat business and to generate new business.
Solution: A 3-step strategy of

re-designing the corporate identity as expressed on all company communications from letterheads to packing-box sealing tape
re-designing and developing the company’s website
carrying out a targeted technical PR campaign

Client Benefit: Traffic [...]

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UKIVA Exerts Its Authority

January 7, 2010

In 2005 UK Industrial Vision Association (UKIVA) has had authoritative technical articles published in 8 different journals. Early in the year, In Press approached journals with the offer to write an exclusive article on any aspect of machine vision relevant to their particular marketplace.
Seven journals took us up on the offer including New Electronics, Machinery, [...]

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Niche e-newsletters maintain interest levels

December 30, 2009

Problem: Precision-Optical Engineering (P-OE) designs, develops and manufactures optical components and electro-optical subsystems for military and commercial markets, as well as manufacturing interferometers for optical surface qc applications. The company also has one of the largest diamond turning facilities in the UK for the manufacture of optical components and mould tools. As individual sales projects [...]

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In Press Addresses University of Bath

December 22, 2009

On Tuesday 29th November Chris Bose gave a talk at the University of Bath in conjunction with Wired West and Entrepreneurs South West.
Chris gave a lively and entertaining keynote talk entitled ‘Can Technical Companies Present Themselves Effectively?’. Comments from the Technical Director of Neogic, Ben Johnson, were:
“I found your presentation style authoritative, confident and challenging; [...]

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