Technical Public Relations (PR) for Test and Measurement equipment, Engineering, Scientific Instrumentation, and Manufacturing Businesses

Problem: Meech-Static-Eliminators, manufacturers of static control products, needed to promote an understanding of the ways in which their products work, and of how customers have used their products to solve particular problems.
Solution: To place feature-length articles covering a range of topics from particular customer applications to general overviews and topical environmental concerns.
Client Benefit: 9 articles, [...]

Overview: Hitachi was launching a new range of electron microscopes, and needed to dispel rumours put about by the competition that their products were becoming prohibitively expensive and that they were cutting down the overall number of microscopes they could provide.
Problem: An intense 3-month campaign built around an “Exploding the Myths…” strap line, using an [...]

Overview: Tri-Ark needed to raise corporate and product awareness in order to retain repeat business and to generate new business.
Solution: A 3-step strategy of

re-designing the corporate identity as expressed on all company communications from letterheads to packing-box sealing tape
re-designing and developing the company’s website
carrying out a targeted technical PR campaign

Client Benefit: Traffic [...]

Problem: Precision-Optical Engineering (P-OE) designs, develops and manufactures optical components and electro-optical subsystems for military and commercial markets, as well as manufacturing interferometers for optical surface qc applications. The company also has one of the largest diamond turning facilities in the UK for the manufacture of optical components and mould tools. As individual sales projects [...]